The Advertising Handbook by Jonathan Hardy
An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.
University of East London, UK
| SKU | Unavailable |
| ISBN 13 | 9780415423113 |
| ISBN 10 | 0415423112 |
| Title | The Advertising Handbook |
| Author | Jonathan Hardy |
| Series | Media Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2009-05-22 |
| Number of pages | 252 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |