Advertising International by Armand Mattelart
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.MICHELE MATTELART is currently doing research at the Centre National de la Recherche Scientifique in Paris. From 1963 to 1973 she taught at the Catholic University of Chile and helped found a center for national study there. During Allende's rule she was involved with both the national television service and publishing for youth.
ARMAND MATTELART is Professor of Information Sciences and Communication and Head of the department at the University of Upper Brittany. From 1962 to 1973 he taught at the University in Santiago, Chile, where he worked closely with the Allende government in the attempt to create new initiatives in popular communication.
| SKU | Unavailable |
| ISBN 13 | 9780415050647 |
| ISBN 10 | 0415050642 |
| Title | Advertising International |
| Author | Armand Mattelart |
| Series | Comedia |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1991-10-17 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |