Advertising is Dead by Tom Himpe
As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.
'Uses arresting images and easily digestible blurbs to explain how marketers insinuate their messages into every corner of modern life' - Business Week
'Will captivate anyone who’s ever been suckered by an ad' - Time Out, London
'Explains - and lavishly illustrates - the stealth attacks by our hidden persuaders' - Independent
'Will captivate anyone who’s ever been suckered by an ad' - Time Out, London
'Explains - and lavishly illustrates - the stealth attacks by our hidden persuaders' - Independent
Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.
| SKU | Unavailable |
| ISBN 13 | 9780500286876 |
| ISBN 10 | 0500286876 |
| Title | Advertising is Dead |
| Author | Tom Himpe |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2008-09-08 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |