Advertising is Dead by Tom Himpe

Advertising is Dead by Tom Himpe

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Summary

An illustrated survey of the global shift affecting various kinds of businesses. It provides a comprehensive overview of revolutionary advertising techniques, media and ideas. It is suitable for advertising, marketing, design and communication professionals and students.

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Advertising is Dead by Tom Himpe

Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
Tom Himpe works as a European strategic planner on key brands.
SKU Unavailable
ISBN 13 9780500513149
ISBN 10 0500513147
Title Advertising is Dead
Author Tom Himpe
Condition Unavailable
Binding Type Hardback
Publisher Thames & Hudson Ltd
Year published 2006-09-05
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.