Advertising Media Planning by Larry D Kelley
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.
Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.
Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996.
David E. Koranda is a Professor of Practice Emeritus at the University of Oregon USA.
Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 20 books.
| SKU | Unavailable |
| ISBN 13 | 9781032192154 |
| ISBN 10 | 1032192151 |
| Title | Advertising Media Planning |
| Author | Larry D Kelley |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2022-12-30 |
| Number of pages | 302 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |