Advertising Media Planning by Larry Kelly

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Advertising Media Planning by Larry Kelly

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Advertising Media Planning by Larry Kelly

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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SKU Unavailable
ISBN 13 9780765626363
ISBN 10 0765626365
Title Advertising Media Planning
Author Larry Kelly
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Inc
Year published 2011-12-17
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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