Advertising Outdoors by David Bernstein
An in-depth study of outdoor advertising since the early 19th-century.
'A masterpieceIt's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign)
'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)
'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)
'A paperback version of the 1997 classic…with incisive text [and] plenty of images.' (Blueprint)
'[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)
David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.
| SKU | Unavailable |
| ISBN 13 | 9780714843865 |
| ISBN 10 | 0714843865 |
| Title | Advertising Outdoors |
| Author | David Bernstein |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Phaidon Press Ltd |
| Year published | 2004-03-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |