The Age of Innovation by Felix Janszen

The Age of Innovation by Felix Janszen

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Summary

The corporate winners of the next century will be those that can utilise every scrap of creative talent they possess to get maximum benefits for the company and the customer.

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The Age of Innovation by Felix Janszen

In a changeable global marketplace, the key competitive advantage of the future will be the ability to innovate Many companies are confronted with continuous changes in the environment with respect to markets, competition, technologies, regulation and social values. These changes influence their competitive position and make innovation one of the most important activities to sustain and develop market position. The Age of Innovation shows how knowledge about the dynamics of the innovation process can lead to competitive advantage and how it will create value for your company, including its shareholders, customers and employees. About The Author Felix Janszen is Professor in Management of Technology at the Rotterdam School of Management. Prior to this position he worked as a Director of Research and Development within the pharmaceutical industry. He is the author of several published articles on the management of innovation. The primary focus of his work is in modelling the innovation process and developing tools that support the management of new product and business development.
SKU Unavailable
ISBN 13 9780273638759
ISBN 10 0273638750
Title The Age of Innovation
Author Felix Janszen
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2000-03-30
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable