Agency Mania by Bruno Gralpois
Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it’s even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles. Agency Mania shows you step-by-step how it is done.
A French native, Gralpois grew up near Paris, the world-renowned center of style, beauty and fashion. An adviser for two-time Academy Award(R) winning actress Emma Thompson, Gralpois's passion lies in protecting human rights and helping others realize their true potential. The high-profile business executive spent over 20 years driving marketing and brand excellence for the world's most prestigious companies. Gralpois held global leadership positions at Fortune 100 companies including Microsoft and Visa Inc. He received the prestigious Microsoft Marketing Excellence Award from former CEO Steve Ballmer for his exceptional leadership. His book Agency Mania, now available in multiple languages, is considered a reference book in the business community. Recognized as a leading authority by his industry peers, he is a French Foreign Trade Adviser for the Ministry of Trade and Commerce, a frequent speaker at industry events and is often quoted in the media.
| SKU | Unavailable |
| ISBN 13 | 9780825308963 |
| ISBN 10 | 0825308968 |
| Title | Agency Mania |
| Author | Bruno Gralpois |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Beaufort Books |
| Year published | 2019-02-26 |
| Number of pages | 476 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |