The Agile Marketer by Roland Smart

The Agile Marketer by Roland Smart

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Summary

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience.

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The Agile Marketer by Roland Smart

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience.

ROLAND SMART serves as the VP of Social & Community Marketing at Oracle, where he oversees a range of programs designed to enrich the communities associated with Oracle's products and services. His previous experience includes foundational roles at a number of start-ups. He speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, and SXSW. He has also written for such industry publications as Forbes and iMedia.

SKU Unavailable
ISBN 13 9781119223009
ISBN 10 1119223008
Title The Agile Marketer
Author Roland Smart
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2016-04-01
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.