Airline by Jerald R Smith

Airline by Jerald R Smith

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Summary

Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy.

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Airline by Jerald R Smith

Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy.
SKU Unavailable
ISBN 13 9780130654885
ISBN 10 0130654884
Title Airline
Author Jerald R Smith
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2001-11-16
Number of pages 120
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.