Airline Visual Identity 1945-1975 by M C Huhne

Airline Visual Identity 1945-1975 by M C Huhne

A super stylish journey: The ultimate sourcebook for the best airline graphic designArguably no other book has been produced with such technical sophistication in recent years and few design books have received such an overwhelming worldwide media resonance. Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the golden age of flying. It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period.To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, and many other countries. Created by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, the volume was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper.The Premium Edition is also available as a Collector's Edition, limited to 999 copies and presented in a grand clamshell case designed by Yvonne Quirmbach, with a metal cover similar in appearance to the aluminum alloy used to manufacture jet aircraft in the 1960s. (See ISBN 9783981655025.)

After graduating from Harvard College in 1989, M.C.Huhne's principal occupation has been the construction of high-quality commercial and residential real estate developments. He resigned from his job as a project manager at U.S. In 1996, real estate developer Hines founded his own award-winning development firm. He collects and promotes contemporary art, with a particular interest in commercial design and architectural history.

SKU	Unavailable
ISBN 13	9783981655025
ISBN 10	3981655028
Title	Airline Visual Identity 1945-1975
Author	M C Huhne
Condition	Unavailable
Binding Type	Hardback
Publisher	Callisto Publishers GmbH
Year published	2016-09-28
Number of pages	436
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.