All Aboard for Santa Fe by Victoria E Dye
By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company (AT&SF) became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory. The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise. All Aboard for Santa Fe focuses on the AT&SFs marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the areas dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. AT&SF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants along the rail line, to promote Santa Fe. Together, they developed materials emphasizing Santa Fes Indian and Hispanic cultures, promoting artists from the areas art colonies, and created the Indian Detours sightseeing tours.
"ALL ABOARD FOR SANTA FE stands out from other AT&SF histories because it so thoroughly investigates how the railway promoted Santa Fe from the late 1800s to the beginning of WWII" - True West "Dye describes the methods and techniques used by the railroad in the years prior to World War II by examining the many brochures, magazines, and advertisements directed at the tourist trade... [Dye] shows one aspect of railroad history that has often been neglected but which had a significant effect." - National Railway Bulletin "Dye's slender study is... a nicely illustrated and clearly written look at the evolution of a sleepy, remote village to sophisticated center for the arts, fine dining, golf, and skiing." - Santa Fe New Mexican "The book... includes much information about the Fred Harvey Company and looks at such topics as health seekers, Indian attractions, artists and art colonies, resorts and hotels, and the many offerings of Santa Fe.... This is an important study of the stimulation and growth of tourism in the region." - Wagon Tracks"
Victoria E. Dye is a Southwest historian who formerly worked in New Mexico's tourism industry.
| SKU | Unavailable |
| ISBN 13 | 9780826336583 |
| ISBN 10 | 0826336582 |
| Title | All Aboard for Santa Fe |
| Author | Victoria Dye |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | University of New Mexico Press |
| Year published | 2007-04-30 |
| Number of pages | 175 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |