Alliance Competence by Robert E Spekman

Alliance Competence by Robert E Spekman

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Summary

Combining research with case studies including IBM-Microsoft, Volvo-Renault and USAir-British Airways, this book assembles strategy experts from the University of Virginia's Darden School to show that the future of the global enterprise hinges on its ability to form strategic alliances.

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Alliance Competence by Robert E Spekman

Strategieexperten der angesehenen Darden School der University of Virginia verbinden in diesem Buch neue Forschungergebnisse mit topaktuellen Fallstudien von so bekannten Unternehmen wie IBM-Microsoft, Volvo-Renault und US Air-British Airways. Sie machen deutlich, da das Schicksal eines internationalen Unternehmens von dessen F higkeit abh ngt, strategische Allianzen einzugehen. Basierend auf einer f nfj hrigen Studie ber international t tige Unternehmen werden die wichtigsten Merkmale starker Allianzen analysiert. Kriterien hierf r sind z.B. der Sinn der Allianz, die Ausgewogenheit von Gesch fts- und zwischenmenschlichen Beziehungen, St rungen in der Allianz, der Lebenszyklus der Allianz und der kritische R ckblick ohne Schuldzuweisungen. Die Autoren erl utern dar ber hinaus bew hrte Methoden und Analyseverfahren zum Erkennen potentieller Verb ndeter und zur Messung ihres Erfolges. Mit Fallbeispielen aus Europa, Asien, den USA und Kanada. Dieser Band ist der ideale Leitfaden f r den Aufbau erfolgreicher Allianzen im globalen Umfeld.
"A thoughtful, experience-based exploration of the subtleties and nuances that must be addressed when entering into complex alliance relationshipsRequired reading!" (Lawrence M. Small, President and COO, Fannie Mae)
"From global service enterprises to e-business start-ups, firms in the future will win or lose by how well they manage their alliance strategies. This book is a gold mine of valuable perspectives, useful advice, and practical checklists that will help you tilt the game in your favor. Read it and, more importantly, use it to develop your own alliance competence." (Benjamin Gomes-Casseres, Director, MBA Program, Brandeis University and author, The Alliance Revolution)
"This book gives us a frame for learning - in terms of basics, it's the best I've seen. A must-read for those seeking prosperous alliances!" (Dr. Stephan Kessel, Chairman of the Executive Board, Continental AG, Hannover)
"In this time when alliances are crucial to the organization, all partners must understand and commit to the success of the alliance. This book makes these issues clear and provides tools to achieve - a very valuable resource for anyone in the business world today."(William Mustain, President and CEO, Comdial Corporation)
"This book captures the essence of the opportunities and difficulties involved in using alliances as a strategic weapon. I heartily recommend it to anyone embarking on a strategic alliance strategy."(James R. Houghton, Chairman of the Board Emeritus, Corning Incorporated)

Robert E. Spekman, PhD, is a professor of business administration at the University of Virginia's Darden School. He has written or edited six books, including The Portable MBA, Third Edition, also from Wiley.

Lynn A. Isabella, PhD, is an associate professor of business administration at The Darden School. Her articles have appeared in Harvard Business Review, Academy of Management Journal, and Organizational Dynamics.

Thomas C. MacAvoy, PhD, is the professor emeritus of business administration at The Darden School. Previously, he was vice chairman and COO of Corning, Inc.

SKU Unavailable
ISBN 13 9780471330639
ISBN 10 0471330639
Title Alliance Competence
Author Robert E Spekman
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2000-01-12
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.