AMA Dictionary of Marketing Terms by Peter Bennett

AMA Dictionary of Marketing Terms by Peter Bennett

Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today's most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use. The AMA Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives Peter D. Bennett, PhD, is Associate Dean and Professor of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

Peter D. Bennett, Ph.D., is associate dean and professor of marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

SKU	Unavailable
ISBN 13	9780844235981
ISBN 10	0844235989
Title	AMA Dictionary of Marketing Terms
Author	Peter Bennett
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	1995-05-16
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable