American Icon by Bryce G Hoffman

American Icon by Bryce G Hoffman

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Since 1998, award-winning writer Bryce G.Hoffman has covered the auto business in the United States and around the world. In 2005, he started covering Ford Motor Company for the Detroit News. He has been recognized for his coverage of Ford by organizations such as the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others, and is considered one of the world's finest experts on the company. Bryce was born and raised in Grand Blanc, Michigan.

SKU	Unavailable
ISBN 13	9780307886057
ISBN 10	0307886050
Title	American Icon
Author	Bryce G Hoffman
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2012-03-13
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable