An Analysis of Theodore Levitt's Marketing Myopia
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An Analysis of Theodore Levitt's Marketing Myopia by Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a companys product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers point of view.Dr Monique Diderich holds a masters degree in psychology from the University of Groningen and a doctorate in sociology from the University of Nevada, Las Vegas.
| SKU | Unavailable |
| ISBN 13 | 9781912127337 |
| ISBN 10 | 1912127334 |
| Title | An Analysis of Theodore Levitt's Marketing Myopia |
| Author | Monique Diderich |
| Series | The Macat Library |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Macat International Limited |
| Year published | 2017-07-04 |
| Number of pages | 94 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |