An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
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Summary
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy by Andreas Mebert
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of blue oceans in uncontested market space.Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
| SKU | Unavailable |
| ISBN 13 | 9781912128426 |
| ISBN 10 | 191212842X |
| Title | An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy |
| Author | Andreas Mebert |
| Series | The Macat Library |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Macat International Limited |
| Year published | 2017-07-15 |
| Number of pages | 112 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |