The Anatomy of Buzz by Emanuel Rosen
This book approaches the issue of ideology in specialized communication in professional, institutional and disciplinary settings across domains as diverse as law, healthcare, corporate management, migration, NGOs, etc. What unites the contributors is their commitment to a discourse view of language use, i.e., the view that organisational and professional practices are rooted in social, ideological orders, although a variety of perspectives on the exact nature of the relationship between ideology and discourse can be discerned in individual chapters.The acts of interpretation - by participants and analysts alike - are invested in ideology, explicitly or implicitly. This manifest/hidden duality surrounding ideology-in-discourse constitutes the main focus. Challenging the traditional presumption of objectivity, impersonality and non-involvement that has often characterized research on Language for Speci?c Purposes, this book demonstrates how the specialized communication setting is a critical site where ideology is intrinsically embodied in discursive practices.
EMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.
| SKU | Unavailable |
| ISBN 13 | 9780385496681 |
| ISBN 10 | 0385496680 |
| Title | The Anatomy of Buzz |
| Author | Emanuel Rosen |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Crown Business |
| Year published | 2002-04-16 |
| Number of pages | 303 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |