Anatomy of Buzz Creating Word of Mouth
Summary
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Anatomy of Buzz Creating Word of Mouth by Rosen Emmanuel
This book teaches in a systematic way how invisible networks work. Readers can learn how to: build contagious attributes into the product at design stage; identify network hubs that influence others in the network; seed non-active networks early on; and design tell a friend promotions.
Emmanuel Rosen holds an MBA from the University of San Francisco. He has worked as a senior copywriter at two of Israel's leading advertising agencies, on accounts such as Kodak and Peugeot, and won ten national awards and the Bronze Lion from the International Festival of Commercials in Cannes. Before beginning this project he was vice-president of Marketing at Niles Software, the company that launced EndNote, the software tool now used by most academics to manage their bibliographic references which was promoted using the practices described in this book. He resides in Menlo Park, California with his wife and four children.
| SKU | Unavailable |
| ISBN 13 | 9780006531609 |
| ISBN 10 | 0006531601 |
| Title | Anatomy of Buzz Creating Word of Mouth |
| Author | Rosen Emmanuel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 2001-10-15 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |