The Anatomy of Humbug by Paul Feldwick
How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
“A unique and extraordinary book” -- Rory Sutherland * Ogilvy London *
'Buy this bookReserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good' -- Darren Ingram Media
'Buy this bookReserve an evening or two to settle down with it and prepare for a sensory overload. It really is that good' -- Darren Ingram Media
Paul Feldwick worked in an advertising agency for over thirty years. Since leaving he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Master’s degrees from the University of Bath School of Management and Ashridge Business School.
| SKU | Unavailable |
| ISBN 13 | 9781784621926 |
| ISBN 10 | 1784621927 |
| Title | The Anatomy of Humbug |
| Author | Paul Feldwick |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Troubador Publishing |
| Year published | 2015-02-28 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |