And Now a Few Words From Me by Bob Garfield
Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.Bob Garfield is a prominent and influential columnist, critic, essayist, pundit, and personality. His weekly "Ad Review" in Advertising Age singles out individual ads for well-deserved praise or scorn and is the most watched and discussed column in the advertising industry. Garfield--who also cohosts NPR's "On the Media"--has been a columnist for USA Today, contributing editor for the Washington Post Magazine, and contributor to the New York Times, Playboy, Sports Illustrated, and many other publications.
| SKU | Unavailable |
| ISBN 13 | 9780071403160 |
| ISBN 10 | 0071403167 |
| Title | And Now a Few Words From Me |
| Author | Bob Garfield |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2003-03-16 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |