Another One Bites the Grass by Simon Anholt
Advertisers face the unique challenges of marketing to a foreign culture. This book aims to help any marketeer chart a path through the major pitfalls in order to create international ad campaigns that won't be misunderstood or suffer in translation.
"Thought provoking, funny and hair-tearing" (Campaign, 19th December 2000)
SIMON ANHOLT is the founder and Chairman of World Writers Ltd., an advertising consultancy that provides international creative and strategic services to other advertising agencies as well as directly to clients such as DuPont, Time-Warner. Sara Lee, Sony Corporation, and IBM.
| SKU | Unavailable |
| ISBN 13 | 9780471354888 |
| ISBN 10 | 0471354880 |
| Title | Another One Bites the Grass |
| Author | Simon Anholt |
| Series | Adweek Book S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2000-01-21 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |