Anthro-Vision by Gillian Tett
In an age when technology, big data, and financial analysis defines business decision-making, award-winning financial journalist and anthropology PhD Gillian Tett presents a different idea: businesses can revolutionize their understanding of human behavior by studying consumers and organizations through an anthropological lens. Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, algorithms, and business schools. Gillian Tett points to anthropology, or the study of human culture. Little understood compared to other social sciences such as psychology, anthropology is generally known as the study of exotic rituals, colorful tribes, ancient bones, primitive cultures, or even cannibalism. Yet anthropology has always offered a wealth of insights for professionals from business executives, investors, and analysts to political leaders, journalists, lawyers, and even computer scientists. Back in the nineteenth century, a group of London financiers founded the Cannibals Club a society dedicated to anthropology, with the goal of understanding unfamiliar cultures to become better equipped to make investments overseas. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as Adidas, Ford, JP Morgan, the US army, and more, shedding light on practical questions such as how internet users really define themselves; how advertising groups can best market pizza; why teenagers are so addicted to cell phones; or why bank traders miscalculate losses. Anthropologists train to get inside the minds of other people, even if those people seem as alien as cannibals. Their expertise not only helps them to understand other cultures, but also to appraise their own cultures with fresh perspective, as an insider-outsider. Anthropology makes the familiar seem unfamiliar and vice versa, giving us three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. Lively, lucid, and practical, Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.
Tett, Gillian: - Gillian Tett chairs the editorial board, US, for the Financial Times and writes columns for the world's leading newspaper covering finance, business and the political economy. She has been named British Journalist of the Year, Columnist of the Year and Business Journalist of the Year in the UK and won two Society for Advancing Business Editing and Writing awards in the US. She speaks regularly at conferences around the world on finance and global markets and has a PhD in social anthropology from Cambridge University. Tett is the author of Saving the Sun: How Wall Street Mavericks Shook Up Japan's Financial World and Made Billions, Fool's Gold: The Inside Story of J.P. Morgan and How Wall St. Greed Corrupted Its Bold Dream and Created a Financial Catastrophe, and The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers.
| SKU | Unavailable |
| EAN | 9781797126555 |
| Title | Anthro-Vision |
| Release date | 2021-06-08 |
| Format | Audiobook Unabridged |
| Studio | Blackstone Pub |
| Condition | Unavailable |
| Note | Unavailable |
| By (author) | Gillian Tett |
| Read by | Imogen Church |