Any Spare Change? by Robert Ashton
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.| SKU | Unavailable |
| ISBN 13 | 9780955963254 |
| ISBN 10 | 0955963257 |
| Title | Any Spare Change? |
| Author | Robert Ashton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Turnpike Press |
| Year published | 2019-11-26 |
| Number of pages | 138 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |