The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty by Carmine Gallo
Reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades. In this title, the author uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, Success magazine and on CNBC. Learn more about him at www.carminegallo.com.
| SKU | Unavailable |
| ISBN 13 | 9780071793209 |
| ISBN 10 | 0071793208 |
| Title | The Apple Experience: Secrets to Building Insanely Great Customer Loyalty |
| Author | Carmine Gallo |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2012-06-16 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |