The Apple Way by Jeffrey Cruikshank
Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evolution, and what lessons you can learn from Apple.
Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.
| SKU | Unavailable |
| ISBN 13 | 9780072262339 |
| ISBN 10 | 0072262338 |
| Title | The Apple Way |
| Author | Jeffrey Cruikshank |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2006-01-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |