Applied Communication Research Methods by Michael Boyle

Applied Communication Research Methods by Michael Boyle

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

SKU	Unavailable
ISBN 13	9780367178727
ISBN 10	0367178729
Title	Applied Communication Research Methods
Author	Michael Boyle
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2019-12-02
Number of pages	460
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable