Applied Consumer Behavior by Martin Evans

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Applied Consumer Behavior by Martin Evans

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Summary

A concise and practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be applied; via case studies, problems, illustrations of marketing activity and clippings from the marketing press, mostly drawn from experience throughout Europe.

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Applied Consumer Behavior by Martin Evans

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

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SKU Unavailable
ISBN 13 9780201565010
ISBN 10 0201565013
Title Applied Consumer Behavior
Author Martin Evans
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1996-02-15
Number of pages 408
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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