Applied Strategic Planning: How to Develop a Plan That Really Works
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Applied Strategic Planning: How to Develop a Plan That Really Works by Leonard Goodstein
Takes managers through various phases of the strategic planning process, including: how to determine if an organization is ready for strategic planning, effectively communicate a corporate vision, recognize the role of culture in changing strategic direction, understand the various roles of a consultant and write effective mission statements.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| SKU | Unavailable |
| ISBN 13 | 9780070240209 |
| ISBN 10 | 0070240205 |
| Title | Applied Strategic Planning: How to Develop a Plan That Really Works |
| Author | Leonard Goodstein |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1993-06-30 |
| Number of pages | 379 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |