The Art and Science of Interpreting Market Research Evidence by D V L Smith

The Art and Science of Interpreting Market Research Evidence by D V L Smith

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making.

“This splendid book…a valuable guide…Defiantly for everyone who wants to make best use of mass information that surrounds us”(Research Magazine, May 2004)

David Smith is Chairman of the Incepta Marketing Intelligence Group, a leading strategic marketing intelligence organization, and a Professor at the University of Hertfordshire Business School. He is a Fellow and former Chairman of the Market Research Society (MRS), and also a Silver Medal holder of the MRS. He has received Best Paper Awards for papers presented at Market Research Society and ESOMAR events. He is a member of the British Psychological Society; the Chartered Institute of Marketing; and the Institute of Management Consultants. His doctorate in Organizational Psychology is from Bareback College, University of London.


Jonathan Fletcher is a Director of DVL Smith Ltd, one of the strategic research businesses within the Incepta Marketing Intelligence Group. He holds a research degree in philosophy from the University of Cambridge. He has given a number of papers at various industry conferences, and won the Best Methodological Paper Award at the 1999 ESOMAR Congress.

SKU	Unavailable
ISBN 13	9780470844243
ISBN 10	0470844248
Title	The Art and Science of Interpreting Market Research Evidence
Author	D V L Smith
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2004-03-09
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.