The Art of Framing by Gail T Fairhurst
Learn the language of persuasion How does a leader get others to see things the way he or she sees them? These authors assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven technique, you can enjoy the same results.
GAIL T. FAIRHURST is professor and head of the Department of Communication at the University of Cincinnati and has consulted with numerous organizations, including General Electric, the Kroger Company, and Children's Hospital of Cincinnati. She has published widely in management, organizational, and communication journals. ROBERT A. SARR is chairman and general manager of Santa Fe Southern Railway, Inc. His indepAndent management consulting clients include Colgate--Palmolive, Procter & Gamble, and the Girl Scouts of America. Specializing in the creation of high--performance systems, he has also consulted in Japan, the Philippines, and Europe.
| SKU | Unavailable |
| ISBN 13 | 9780787901813 |
| ISBN 10 | 0787901814 |
| Title | The Art of Framing |
| Author | Gail T Fairhurst |
| Series | J-B Us Non-Franchise Leadership Ser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1996-01-26 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |