The Art of the Long View by Peter Schwartz
How can people, businesses and institutions plan for the future? To act with confidence, one must be willing to look ahead and consider uncertainties. This book shows managers how to use scenario planning to be prepared for all possible future events that might affect their company. The author carried out scenario exercises with such companies and institutions as The White House, Volvo, Nissan and the International Stock Exchange. There are several case-studies of top companies who use scenario planning, such as Shell.| SKU | Unavailable |
| ISBN 13 | 9780712698313 |
| ISBN 10 | 0712698310 |
| Title | The Art of the Long View |
| Author | Peter Schwartz |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cornerstone |
| Year published | 1992-03-26 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |