The Art of Woo

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The Art of Woo

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Summary

Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art.

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The Art of Woo by Richard Shell

Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.

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SKU Unavailable
ISBN 13 9781906465223
ISBN 10 1906465223
Title The Art of Woo
Author Richard Shell
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 2008-08-15
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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