Artificial Intelligence and Consumerism by Rajagopal
This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.
| SKU | Unavailable |
| ISBN 13 | 9783032402288 |
| ISBN 10 | 303240228X |
| Title | Artificial Intelligence and Consumerism |
| Author | Rajagopal |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer Nature Switzerland AG |
| Year published | 2026-11-02 |
| Number of pages | 443 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |