Arts Marketing Insights by Joanne Scheff Bernstein
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.
“…the chapters stand as worthwhile updates of a field that has faced a variety of changes and challenges in that intervening decade” (Nonprofit and Voluntary Sector Quarterly, 05/01/2008)
JOANNE SCHEFF BERNSTEIN, coauthor of the acclaimed and best-selling Standing Room Only, is an educator, consultant, speaker, and author in the field of arts and culture management and marketing. She is adjunct associate professor of business institutions at Northwestern University and taught arts management at the Kellogg Graduate School of Management for eight years. She consults with arts and service organizations and speaks frequently to audiences worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780787978440 |
| ISBN 10 | 0787978442 |
| Title | Arts Marketing Insights |
| Author | Joanne Scheff Bernstein |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-12-20 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |