The as If Principle by Richard Wiseman

The as If Principle by Richard Wiseman

From a bestselling author and the most-followed psychologist on Twitter, this intriguing new slant to personal transformation (Kirkus Reviews) shows you how to take control of your life in an instant.

Victorian philosopher William James had a theory about emotion and behavior: It isn't that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: If you want a quality, act as if you already have it.

Roused by James's astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James's principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:

Smile to become measurably happier

Wash your hands to drive away guilt

Clench your fist to increase your willpower

Eat with your nondominant hand to lose weight

Nod while speaking to become more persuasive

Act like a newlywed to rekindle your marriage

Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it's quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don't just think about changing your life. Do it.

Richard Wiseman has gained an international reputation for research into diverse areas of psychology, including deception, success, and luck. He was described by one Scientific American columnist as one of the most innovative experimental psychologists in the world today. Wiseman's previous books, including 59 Seconds, The Luck Factor, and Quirkology, have sold more than 3 million copies worldwide. He has presented keynote addresses to the Swiss Economic Forum, Google, and elsewhere, and his YouTube videos have been viewed more than 500 million times. His work has made the front page of The Guardian, New Scientist, and The New Yorker. Wiseman holds Britain's only professorship in the Public Understanding of Psychology at the University of Hertfordshire. He lives in London.

SKU	Unavailable
ISBN 13	9781451675054
ISBN 10	1451675054
Title	The as If Principle
Author	Richard Wiseman
Condition	Unavailable
Binding Type	Hardback
Publisher	Free Press
Year published	2013-01-08
Number of pages	285
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable