At the Crossroads by Gale Crosley

At the Crossroads by Gale Crosley

If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.

"Professionals who appreciate a novel format in their business books will find this book a refreshing readThe lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)

Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in "the business discipline of practice growth." She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.

Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.

SKU	Unavailable
ISBN 13	9780470148174
ISBN 10	0470148179
Title	At the Crossroads
Author	Gale Crosley
Condition	Unavailable
Publisher	John Wiley & Sons Inc
Year published	2008-03-07
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.