Attention and Effort by Daniel Kahneman

Attention and Effort by Daniel Kahneman

Before Thinking, Fast and Slow, there was Attention and Effort.

Attention and Effort is Daniel Kahneman's groundbreaking study of how the human mind allocates its limited mental resources. Drawing on experimental psychology, physiology, and cognitive theory, Kahneman explores what it really means to concentrate, why mental effort feels costly, and how attention is shaped by motivation, fatigue, and competing demands.

Long before the language of 'cognitive load' and 'limited bandwidth' became commonplace, Kahneman was pioneering these ideas, showing that attention is an active, effortful process - one that governs perception, performance and decision-making. His account of mental effort laid the foundations for later work on judgment and ultimately for the field of behavioural economics.

Rigorous and intellectually ambitious, Attention and Effort remains essential reading for psychologists, neuroscientists, economists, and anyone interested in how the mind works under pressure. This new edition features a new introduction from neuroscientist and author of The Organised Mind, Daniel Levitin, who was also a collaborator of Kahneman's.

Attention and Effort allows readers to rediscover the early thinking of a scholar whose ideas would go on to change how we understand rationality itself.

'One of the most important psychologists in history'

Daniel Kahneman was a Senior Scholar at Princeton University, and a former Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002. He died in 2024.

SKU	Unavailable
ISBN 13	9781399769211
ISBN 10	1399769219
Title	Attention and Effort
Author	Daniel Kahneman
Condition	Unavailable
Binding Type	Paperback
Publisher	Hodder & Stoughton
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.