The Attention Economy and How Media Works by Karen Nelson-Field

The Attention Economy and How Media Works by Karen Nelson-Field

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits, and has secured research funding from some of the world’s largest advertisers.  Her first book, Viral Marketing: The Science of Sharing (2013), set the record straight on hunting for ‘viral success’. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, Contagious and The Drum, and she is a regular media writer for the Australian Financial Review. Karen’s commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy.

SKU	Unavailable
ISBN 13	9789811515392
ISBN 10	9811515395
Title	The Attention Economy and How Media Works
Author	Karen Nelson-Field
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer Verlag, Singapore
Year published	2020-01-05
Number of pages	152
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.