The Attention Merchants by Tim Wu

The Attention Merchants by Tim Wu

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term net neutrality--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the attention merchants, contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention...We've become the consumers, the producers, and the content. We are selling ourselves to ourselves.
--Tom Vanderbilt, The New Republic

An erudite, energizing, outraging, funny and thorough history...A devastating critique of ad tech as it stands today, transforming don't be evil into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you...This stuff is my daily beat, and I learned a lot from Attention Merchants.
--Cory Doctorow, BoingBoing

Illuminating.
--Jacob Weisberg, The New York Review of Books

Tim Wu is a policy advocate, a Columbia Law School professor, and a New York Times contributing opinion writer. He is credited with coining the term net neutrality. He worked on competition policy at the Obama White House and the Federal Trade Commission, was a senior enforcement counsel at the New York Attorney General's Office, and clerked for Judge Stephen Breyer at the Supreme Court. The Master Switch: The Rise and Fall of Information Empires and The Attention Merchants: The Epic Race to Get Into Our Minds are two of his earlier books.

SKU	Unavailable
ISBN 13	9780385352017
ISBN 10	0385352018
Title	The Attention Merchants
Author	Tim Wu
Condition	Unavailable
Binding Type	Hardback
Publisher	Alfred A. Knopf
Year published	2016-10-18
Number of pages	416
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.