Authentic by Sarah Banet-Weiser

Authentic by Sarah Banet-Weiser

Argues that brands are about culture as much as they are about economics

Banet-Weiser success in her important project to show that branding is much more than commodification or marketingit is a co-production of culture, and in dismissing it we risk dismissing a pervasive and essential set of discourses on contemporary society* Media International Australia *
Each chapter stands on its own, making this a useful text to use in classroom. * Choice *
Authentic by Sarah Banet-Weiser, is an interesting book, because it makes it its business to find the halfway point between this so-called infantilizing commerce and the world of the authentic and realthus that 'ambivalence.' * Slate.com *
We all search for spaces where we can express ourselves or find others we value, but what happens when all those spaces are already aligned by the self-interested productivity of brands? No one has followed those searches more attentively than Sarah Banet-Weiser. As inherited politics falters, Banet-Weiser's major new book is an indispensable guide to an ambivalent future. -- Nick Couldry,author of Why Voice Matters: Culture and Politics After Neoliberalism
In this lively and penetrating analysis of the ubiquity and consequences of non-stop branding in the 21st century, Sarah Banet-Weiser pushes us to think beyond the false distinctions between consumer culture on the one hand and & authenticity on the other, and instead to contemplate what is at stake in living in branded culturesespecially for our very core identities and values. A stimulating, smart, and extremely timely book. -- Susan J. Douglas,University of Michigan and author of The Rise of Enlightened Sexism
This profound and powerful book is replete with perceptive insights and persuasive arguments. Authentic ™ reveals how the pervasiveness of branding culture requires us to rethink our investments in authenticity and our understandings of citizenship and social membership. Banet-Weiser offers us the first fully theorized analysis of how the hegemony of branding culture and the eclipse of typographic culture by digital culture combine to make us fundamentally new kinds of social subjects. -- George Lipsitz,author of Time Passages

Sarah Banet-Weiser is Professor and Head of the Department of Media and Communications at the London School of Economics. She is the author of four books, including Authentic™: The Politics of Ambivalence in a Brand Culture (2012), which won the International Communication Association's Outstanding Book Award, The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999), Kids Rule! Nickelodeon and Consumer Citizenship (2007), and Empowered: Popular Feminism and Popular Misogyny (2018). She is the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press.

SKU	Unavailable
ISBN 13	9780814787144
ISBN 10	0814787142
Title	Authentic
Author	Sarah Banet-Weiser
Series	Critical Cultural Communication
Condition	Unavailable
Binding Type	Paperback
Publisher	New York University Press
Year published	2012-10-15
Number of pages	279
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.