Automating Salesforce Marketing Cloud by Greg Gifford
Salesforce Marketing Cloud is a robust and powerful tool with amazing capabilities and functionalities but it can also require a lot of time and effort to use. This book will show you how you can tackle these costs and the resource drain.
Greg Gifford, also known as Gortonington inside the Salesforce Marketing Cloud community, is a Salesforce MVP, Salesforce Marketing Champion, Trailblazer Community Group Leader, and a subject matter expert on the platform. As founder and managing director of HowToSFMC, Greg has made a large investment in the community and has striven to create a nurturing and learning-focused environment. Greg is also the owner and author of a blog, gortonington, where he posts interesting things he learns about Marketing Cloud or any other helpful tips or advice he can share. Greg is also very active on Salesforce Stack Exchange and is currently the top Marketing Cloud contributor of all time there under his alias, Gortonington. Greg is currently employed at Merkle as the director of SFMC engineering. Jason Hanshaw is a Salesforce Marketing Cloud engineer with extensive experience in building solutions for the platform. A former web developer, he brings a background in web application development to Marketing Cloud in order to build innovative solutions that extend capabilities and meet complex needs. He is the author of the blog InvokeCreate where he shares project-based examples for getting the most out of the platform. Jason is an avid contributor on Stack Exchange and within digital marketing communities, and is always seeking to grow his knowledge and share his own with others.
| SKU | Unavailable |
| ISBN 13 | 9781803237190 |
| ISBN 10 | 1803237198 |
| Title | Automating Salesforce Marketing Cloud |
| Author | Greg Gifford |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Packt Publishing Limited |
| Year published | 2022-04-18 |
| Number of pages | 456 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |