The B Corp Handbook by Ryan Honeyman

The B Corp Handbook by Ryan Honeyman

"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.

B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Jana, Tiffany: - Dr. Tiffany Jana is the CEO of TMI Portfolio, a collection of companies working to advance inclusive workplaces. TMI Consulting, a TMI Portfolio company, is a 2018 Best for the World B Corporation. She is also the coauthor of Overcoming Bias and the second edition of the B Corp Handbook. Michael Baran holds a PhD in cultural anthropology and has been researching, teaching, and practicing around issues related to diversity for over twenty years. His digital tools have been exhibited in museums and earned awards such as Top 100 Innovations in Global Education from the Finland-based group HundrEd.

SKU	Unavailable
ISBN 13	9781523097531
ISBN 10	1523097531
Title	The B Corp Handbook
Author	Ryan Honeyman
Condition	Unavailable
Binding Type	Paperback
Publisher	Berrett-Koehler Publishers
Year published	2019-04-23
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.