The B Corp Handbook: How to Use Business as a Force for Good
The B Corp Handbook: How to Use Business as a Force for Good
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The B Corp Handbook: How to Use Business as a Force for Good by Ryan Honeyman
Using Business as a Force for GoodJoin a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries--led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy--in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step quick start guide on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
| SKU | Unavailable |
| ISBN 13 | 9781626560437 |
| ISBN 10 | 1626560439 |
| Title | The B Corp Handbook: How to Use Business as a Force for Good |
| Author | Ryan Honeyman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Berrett-Koehler |
| Year published | 2014-11-16 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |