The Back of the Napkin by Dan Roam

The Back of the Napkin by Dan Roam

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

DAN ROAM is the author of The Back of the Napkin, the most popular visual-thinking business book of all time, which has become an international bestseller. It was chosen the best creative and innovation book of the year by Fast Company, BusinessWeek, and The Times (of London). Unfolding the Napkin and Blah Blah Blah are two of his previous works. Dan is the founder and president of Digital Roam Inc., a consulting organization that uses visual thinking to solve difficult challenges for companies including Google, Boeing, eBay, Microsoft, Wal-Mart, Wells Fargo, and the United States government. The United States Navy, as well as the U.S.

SKU	Unavailable
ISBN 13	9781591843061
ISBN 10	1591843065
Title	The Back of the Napkin
Author	Dan Roam
Condition	Unavailable
Binding Type	Hardback
Publisher	Penguin Putnam Inc
Year published	2009-12-31
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.