The Back Of The Napkin
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The Back Of The Napkin by Dan Roam
When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.
Dan Roam is the author of four international bestsellers on clear thinking, visual storytelling, and persuasive communications, including The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Draw to Win, Blah Blah Blah: What to Do When Words Don't Work, and Show and Tell: How Everyone Can Make Extraordinary Presentations. Roam's books have helped leaders at Microsoft, eBay, General Electric, Google, IBM, Wal-Mart, and many more solve complex problems through visual thinking. Dan and his whiteboard have been featured on CNN, MSNBC, ABC News, Fox News, and NPR. In 2012, Dan launched the Napkin Academy online, which has attracted more than 10,000 paid subscribers from 43 countries. He lives in San Francisco.
| SKU | Unavailable |
| ISBN 13 | 9781591841999 |
| ISBN 10 | 1591841992 |
| Title | The Back Of The Napkin |
| Author | Dan Roam |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2008-08-07 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |