The Back of the Napkin (Expanded Edition) by Dan Roam

The Back of the Napkin (Expanded Edition) by Dan Roam

The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

DAN ROAM is the author of The Back of the Napkin, the most popular visual-thinking business book of all time, which has become an international bestseller. It was chosen the best creative and innovation book of the year by Fast Company, BusinessWeek, and The Times (of London). Unfolding the Napkin and Blah Blah Blah are two of his previous works. Dan is the founder and president of Digital Roam Inc., a consulting organization that uses visual thinking to solve difficult challenges for companies including Google, Boeing, eBay, Microsoft, Wal-Mart, Wells Fargo, and the United States government. The United States Navy, as well as the U.S.

SKU	Unavailable
ISBN 13	9781591842699
ISBN 10	1591842697
Title	The Back of the Napkin (Expanded Edition)
Author	Dan Roam
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Putnam Inc
Year published	2013-02-26
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.