Barbie as the Princess and the Pauper by Linda Williams Aber

Barbie as the Princess and the Pauper by Linda Williams Aber

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. Craig De Souza, CHA-UK

SKU	Unavailable
ISBN 13	9780439636001
ISBN 10	0439636000
Title	Barbie as the Princess and the Pauper
Author	Linda Williams Aber
Series	Barbie
Condition	Unavailable
Binding Type	Paperback
Publisher	Scholastic
Year published	2004-10-01
Number of pages	71
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.