Bargain Fever by Mark Ellwood
This book is a bargain hunter s bible. Michael Tonello, author, Bringing Home the Birkin These days almost half of everything is sold at some kind of discount. This seismic shift has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon. But meanwhile, retailers have developed their own tricks to protect their profit margins, including secret sales, shifting prices, and shredding perfectly good clothes. In this playful, deeply researched book, Mark Ellwood uncovers the sleights of hand that sellers employ to hoodwink unsuspecting buyers. He takes us from the floor of upscale department store Bergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlets of rural Pennsylvania to a town in Florida that s the spiritual capital of couponing. His book is a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence.
Mark Ellwood is a journalist whose reporting on retail has appeared in the Financial Times, Bloomberg BusinessWeek, W, Wall Street Journal, T: The New York Times Style Magazine, and Travel + Leisure. He lives in New York City.
| SKU | Unavailable |
| ISBN 13 | 9781591847052 |
| ISBN 10 | 1591847052 |
| Title | Bargain Fever |
| Author | Mark Ellwood |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2014-09-30 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |